{"id":4004,"date":"2025-08-20T07:20:07","date_gmt":"2025-08-20T07:20:07","guid":{"rendered":"https:\/\/www.perimed-instruments.com\/us\/?p=4004"},"modified":"2025-09-23T12:35:19","modified_gmt":"2025-09-23T12:35:19","slug":"embracing-a-new-chapter-per-wallen-appointed-ceo-of-perimed","status":"publish","type":"post","link":"https:\/\/www.perimed-instruments.com\/us\/blog\/embracing-a-new-chapter-per-wallen-appointed-ceo-of-perimed\/","title":{"rendered":"Embracing a new chapter: Per Wall\u00e9n appointed CEO of Perimed"},"content":{"rendered":"\n<p class=\"has-2-xl-font-size\"><strong>A new chapter begins at Perimed as Per Wall\u00e9n assumes the role of Chief Executive Officer, succeeding Lena \u00c5redal.<\/strong><\/p>\n\n\n<div class=\"gn-spacer-block pb-14\">\n    <\/div>\n\n\n\n<p><strong>Get to know Per Wall\u00e9n<\/strong><\/p>\n\n\n\n<p><em><u>Congratulations! How does it feel to take on the CEO role?<\/u><\/em><\/p>\n\n\n\n<p>&#8220;Thank you \u2014 it&#8217;s an incredible honor. Perimed is a small Swedish medical technology company with an extensive track record in the global vascular community. I feel deeply committed to the company&#8217;s commercial success as well as developing our solutions to adapt to the ever-changing tech space and evolving clinical needs.&#8221;<\/p>\n\n\n<div class=\"gn-spacer-block pb-14\">\n    <\/div>\n\n\n\n<p><em><u>What are your top priorities as CEO in the coming year?<\/u><\/em><\/p>\n\n\n\n<p>&#8220;My immediate focus will be on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raising awareness of the importance of measuring microcirculation.<\/li>\n\n\n\n<li>Expanding beyond our traditional vascular segments to secure long-term growth.<\/li>\n\n\n\n<li>Growing our commercial teams in our major markets.<\/li>\n<\/ul>\n\n\n<div class=\"gn-spacer-block pb-1\">\n    <\/div>\n\n\n\n<p><em><u>How do you see Perimed evolving over the next 3\u20135 years?<\/u><\/em><\/p>\n\n\n\n<p>&#8220;Over the next 5 years, we aim to double turnover. One of the ways we will achieve this is through deeper penetration in major markets, like the US, Germany, and the UK. We will deliver some sought-after developments in our product capabilities, investigate new business models, and explore the potential of cloud computing. As with all tech-related businesses, cybersecurity and AI are top priorities for us.\u201d<\/p>\n\n\n<div class=\"gn-spacer-block pb-14\">\n    <\/div>\n\n\n\n<p><em><u>What trends are you currently following?<\/u><\/em><\/p>\n\n\n\n<p>\u201cThe first one relates to the ever-rising prevalence of conditions such as diabetes and peripheral artery disease (PAD), due in part to aging populations, lifestyle changes, and obesity. I can\u2019t emphasize enough the critical role that microcirculation plays in the diagnosis and treatment of these diseases \u2014 yet it often remains under-assessed in clinical practice. That\u2019s why it\u2019s so significant that Perimed offers the only FDA 510(k)-cleared device capable of assessing both macro- and microcirculation in a sing<a>l<\/a>e system<a>.<\/a><\/p>\n\n\n\n<p>And the second one is healthcare spending. Since the COVID-19 pandemic, we\u2019ve seen a tightening of global healthcare budgets. Therefore, Perimed is investing in health economic studies with emphasis on early assessment and diagnosis. Investing in capital equipment becomes a much easier decision when you can demonstrate a reduction in the total cost of care with improved quality of life.\u201d<\/p>\n\n\n<div class=\"gn-spacer-block pb-14\">\n    <\/div>\n\n\n\n<p><em><u>One thing people might not know about you as a leader?<\/u><\/em><\/p>\n\n\n\n<p>&#8220;Earlier in my career, I served as a Lieutenant in the Swedish Navy, with formal training in anti-submarine warfare. That experience taught me the importance of preparation, clear communication, and decisive action \u2014 qualities that are just as essential in business leadership as they are in naval operations.&#8221;<\/p>\n\n\n<div class=\"gn-spacer-block pb-14\">\n    <\/div>\n\n\n\n<p><strong>A word from the Board<\/strong><\/p>\n\n\n\n<p>Per&#8217;s appointment marks a defining moment for Perimed and was selected by the Perimed Board of Directors. Here is the board&#8217;s motivation:<\/p>\n\n\n<div class=\"gn-spacer-block pb-8\">\n    <\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-pullquote has-base-font-size\" style=\"padding-top:var(--wp--preset--spacing--1);padding-right:0;padding-bottom:var(--wp--preset--spacing--1);padding-left:0\"><blockquote><p>\u201cPer Wall\u00e9n has a stellar track record in commercial roles in medical device sales and previous experience as Managing Director. In addition, Per has excelled in his commercial leadership, focus, and impact since joining Perimed as the VP of Sales &amp; Marketing last year. On behalf of the Board of Directors, I am confident that Per is the ideal candidate to lead the next chapter in Perimed\u2019s history. At the same time, we would like to thank Lena \u00c5redal for her contribution as CEO over the past four years.\u201d<\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">\u2014Bj\u00f6rn Bakken, Chairman of the Board<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/per-wall%C3%A9n-b2115b6\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.perimed-instruments.com\/wp-content\/uploads\/Per-Wallen-CEO-Perimed-round-1024x1024.webp\" alt=\"\" class=\"wp-image-4319\" style=\"width:150px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>For more about Per, visit his LinkedIn profile: <a href=\"https:\/\/www.linkedin.com\/in\/per-wall%C3%A9n-b2115b6\/\" target=\"_blank\" rel=\"noreferrer noopener\">Per Wall\u00e9n<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<section class=\"relative w-full mx-auto pt-20 pb-20 none\">\n                    <div class=\"sec-bg-color absolute top-0 inset-0 flex justify-center overflow-hidden w-full h-full pointer-events-none z-[-2]\"  style=\"background: linear-gradient(90deg, #ffffff 0%, #92c0fd 40%, #4575b6 50%, #92c0fd 60%, #ffffff 100%);;\">\n            <\/div>\n                        \n\n        <div class=\"section__content  max-w-screen-xl px-4 mx-auto sec_no_tabs\" >\n            \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"forms-block \" >\n            <div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"0be996c3-5f54-468f-9a1e-cf72527b6499\" data-portal-id=\"19961763\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>A new chapter begins at Perimed as Per Wall\u00e9n assumes the role of Chief Executive Officer, succeeding Lena \u00c5redal. Get to know Per Wall\u00e9n Congratulations! How does it feel to take on the CEO role? &#8220;Thank you \u2014 it&#8217;s an incredible honor. Perimed is a small Swedish medical technology company with an extensive track record &hellip; <a href=\"https:\/\/www.perimed-instruments.com\/us\/blog\/embracing-a-new-chapter-per-wallen-appointed-ceo-of-perimed\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":4006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/posts\/4004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/comments?post=4004"}],"version-history":[{"count":2,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/posts\/4004\/revisions"}],"predecessor-version":[{"id":4032,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/posts\/4004\/revisions\/4032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/media\/4006"}],"wp:attachment":[{"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/media?parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/categories?post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perimed-instruments.com\/us\/wp-json\/wp\/v2\/tags?post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}